Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Join us October 29th as Dan Heath, co-author of Made to Stick, talks about Made to Stick for the Social Sector: The Quest for Messages That Resonate. RSVP here: https://orgsync.com/118000/events/1228586/occurrences/2754133Dan is the co-author, along with his brother Chip, of three New York Times bestsellers: Decisive, Switch, and Made to Stick. Amazon.com s editors named Switch one of the Best Nonfiction Books of the Year, and it spent 47 weeks on the New York Times Bestseller list. Made to Stick was named the Best Business Book of the Year and spent 24 months on the BusinessWeek bestseller list. Their books have been translated into over 30 languages.
Thursday, October 29, 2015 - 17:45 to 19:00
Fuqua School of Business
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